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Why the term “Green Homes” is all fuzzy and “LEED for homes” is all Greek.
Thanks to an army of late-comer home builders, all vying to jump on the latest trend bandwagon, the term “Green Home” has been so overused and ill, defined thereby rendering it confusing and ultimately...
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Lance Wain Speaks at American Marketing Association’s (AMADC) Spring Mix...
Grafik was the prime sponsor of the American Marketing Association’s (AMADC) Spring Mix Networking Event held at the Liaison Hotel last week week which sold out to the advertising and marketing...
View ArticleWalking a mile in my clients’ shoes
Today I realized that Grafik was not brand compliant. Actually, to be honest with you, it was pointed out to me by a committee that was very gingerly approaching the CEO of Grafik (me), to discuss how...
View ArticleGrafik to Develop Prostate Cancer Research Portal
In partnership with the Prostate Cancer Foundation (PCF), Johns Hopkins Medical Center and the Cedars-Sinai Medical Center, Grafik is developing a patient portal to support the National Proactive...
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Grafik Partner Johnny Vitorovich Gives Keynote Address on Destination...
Grafik Partner and Creative Director Johnny Vitorovich addressed county and city representatives at Virginia Government Communicators (VGC) Conference last week in Lynchburg, Virginia. The VGC is a...
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If I Were An Automobile Designer
Working recently on a rebranding effort with the Association of International Automobile Manufacturers has rekindled my childhood interest in automobile design. As a nerdy kid in the ’70s, I was...
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Looking back on 2010: Launching MTN Satellite and Localeze Websites
As with all best laid plans, I had hoped to write a “2010 in review” post that discussed two projects I enjoyed working on last year several weeks ago, but 2011 began with a bang of “busy” at Grafik,...
View ArticleGrafik Goes Miami.
Grafik is starting off the new year with a new client in the education sector—Gulliver Schools. Gulliver is renowned for its International Baccalaureate (IB) World School Programme, Signature Academic...
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Global Automakers: The Strategy Behind the Name
I’ve a couple of friends who have changed their names as adults, but I must say I often find it difficult to embrace this without having some context around their reasoning. I often “forget,” or...
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Brand Overhaul for JK Moving Services
JK Moving Services is no longer the area’s best kept secret. Fresh from a brand overhaul, the nation’s third largest independent mover is quickly gaining ramping up marketing efforts, and attracting...
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Triangulation
How often do you see two current clients and one past client intersect? Kudos to DC Prep (one of our favorite clients) for winning a $50,000 award from Fight for Children (a former client who is...
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Grafik is Humming with New Campaigns Just Released for ?Software AG, Global...
Over the past few weeks and months, Grafik, one of the DC-Metro area’s leading marketing communications firms has been working overtime to produce exceptional work for three clients, all very recently...
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Switching Things Up
Our latest project with long existing client Convergent Wealth Advisors was to produce an announcement for their recent move to a new office location in Potomac, Maryland. After exploring a few...
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It’s been a long haul, but we’ve emerged only slightly dusty, and with...
Last week while I was on vacation, we got a mysterious meeting request from Donna, our HR manager. It was a mandatory company meeting called for Tuesday afternoon at 3:30pm. No one knew what it was...
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Grafik is “Blue All Over” and spreading the word for Prostate Cancer...
Grafik has been fighting the fight against Prostate Cancer with partner and client, the Prostate Cancer Foundation (PFC) for two years since we were first chosen to work with the organization to evolve...
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JK Moving Has Its Cake And Eats It Too
Last week, I opened an email from a client—to say the least, I was pleased at what I received in my inbox. Let me just start by mentioning, the greatest part of being a designer is seeing your finished...
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Movember Mug
It's time to grow a Mo' It’s Movember! For those of you not in the know, Movember is a month-long campaign where men (Mo Bros) let their facial hairs grow to raise awareness for prostate cancer and...
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EYA + Grafik: How Effective Marketing Communications Changed a Business
Our President, Lance Wain, circulated an email that mandated all employees must attend a meeting to be held in the lobby of our building at exactly 12:10pm last Tuesday. There was no additional...
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Grafik’s Branding Work Propels JK Moving Services to be Recognized Among the...
March 20, 2012—Grafik is pleased to announce that its branding work for client JK Moving Services has placed it among one of the world’s most effective rebrands in the eighth annual REBRAND 100 ®...
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Grafik Launches Mobile Website for Long-standing Client, JK Moving Services
Continuing our award-winning work with client JK Moving Services, Grafik optimized JKMoving.com for mobile use giving users on-the-go access to the moving site’s streamlined content such as services,...
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